Emailbetter

Why I Built Emailbetter: A Personal Project to Help Marketers Make Email Better

I’ve always loved the email space. There’s something fascinating about how a well-crafted message—delivered at just the right time—can spark engagement, build loyalty, and drive results. But as much as I enjoyed working with email tools and platforms, I kept noticing a gap: most resources focused heavily on technical setup, deliverability, and backend configurations.

Don’t get me wrong—I’ve got that technical foundation too. But I wanted to build something different.

Emailbetter started as a personal project, born out of curiosity and a passion for marketing strategy. My goal? To give marketers a clearer, more analytical view of the email landscape—without the complexity.

Instead of diving deep into the mechanics of how to send emails, I focused on what actually gets results. Emailbetter tracks real-world emails from top brands and surfaces trends around subject lines, send times, and campaign strategies. It's designed to help marketers understand what’s working (and what’s not) through easy-to-digest comparisons and insights.

Whether you're trying to boost open rates, time your sends better, or simply see how your brand stacks up—Emailbetter is here to help you grow.

Because at the end of the day, I built this for one reason: to make email better.